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Mobile Friendly Test
An Essential Tool for Increased Profits
In today's world, where there is constant competition, businesses worldwide strive to stay ahead in the race. After all, the digital world is fast and fierce! To win the customers, a business needs to stay on top of it’s game at all times. A major way of making this happen is by brushing up on the websites and ecommerce portals of their respective businesses. It constitutes a vital chore of running a the mobile friendly test on the website.
According to Statista, 52.2% of all website traffic is generated from mobile phones. Businesses with efficient mobile friendly actions set in place can offer their consumers an efficient shopping experience and enhance their mobile experience. However, the question arises, how does one gauge the mobile-friendliness of their site?
This is mobile friendly test tools come into play.
A mobile friendly test tool is an application present on the internet that helps business and website owners gauge the mobile responsiveness of their site. To do so, these website operators perform this mobile friendly examination that gives that a score for the mobile responsivity of their website.
There are various online tools where all businesses have to enter their URL, and they will get a score. This score will either display a passing score or a failure score depending on their site's easy navigation, reading, and access.
An online mobile friendly test tool also offers the opportunity to gauge the score for different subpages. This entails that instead of checking the score for each page individually, the tool can assess around 500 subpages simultaneously.
Any mobile friendly tool usually comprises three steps. The first step of the mobile friendly test process includes the following:
Step 1:
The crawl website is the first step. You can set default URLs. Afterward, the mobile friendly test tool will start crawling and develop more URLs for the same sites, including subpages. The limit for crawling is often a maximum of 500 URLs and a minimum of 60 URLs.
Step 2:
The second step is the listing of the URLs. Once done, the mobile friendly test tool will then begin the process. Soon, you will be aware of the mobile-friendliness of your site.
Step 3:
Another step, not mandatory, is keyword usage in the process. Individuals have the chance to enter a keyword of their choice. The mobile friendly checker tool will then identify the leading fifty results found on renowned search engines such as Google. The mobile friendly test tool will test all these URLs to give you a gist of the competition.
While the parameters for mobile friendly test results are different for each online tool, the gist of the common one remains the same.
Test status unspecified indicates an internal error occurring while conducting the test.
Page unreachable is yet another common error that occurs during any mobile friendly test. This indicates that Google cannot access the given URL because of 500 code, robots.txt blockage, or a 403 error. A simple way to avoid this error is by ensuring that there is no password protection on the URL.
The internal error comes up. This is an indicator for Google that they need to work on their infrastructure.
The parameter you want will be Complete. As the name indicates, this parameter implies that the mobile friendly test tool has completed its operation without any troubles. The tool will then give a score or identify the status as mobile friendly or not mobile friendly.
Mobile traffic is the new in. The world is shifting towards a mobile-based dynamic. As a result, more than a majority of the traffic on different websites is from mobile phones and tablets. Research shows that 79% of smartphones consumers have made a purchase using their mobile devices in online stores just in the last six months. Thus, in such a mobile-driven market, a lack of adoption of a mobile friendly system can lead to slower sales and diverted traffics. Thus, mobile friendly test plays an important role in your digital business.
Webmasters need to make full use of mobile friendly test tools to ensure that their website is easy to navigate, access, and read for the masses. Lack of mobile-friendliness can lead to severe consequences. You can be guaranteed that your website won't be ranked on the search engine. However, webmasters can even be penalized by various search engines for not making their sites mobile friendly.
With a mobile friendly test carried out, webmasters have the option to gauge the score of their sites and check the areas of improvement. Consequently, it is easier to obtain potential drive and retain the existing one for higher sales.
While a huge majority of companies are unaware, it is indeed true that a low score on any mobile friendly test is also an indication of a low SEO score. This is any company's worst nightmare. According to statistics total of 40% of users will willingly head to the competitor's site after having a bad movie usage experience. The simplest way to test your website is by using Google Search Console, which offers a Mobile Usability report.
The amount of mobile internet use exceeded computer/laptop usage in 2016. This means that a majority of your traffic will be using mobile phones. So, how does one go about making their site mobile friendly?
Responsive Website
The first necessity is to make your website responsive. A responsive website can adapt its graphics according to the device it is used on. For instance, if there is an image as a header for desktops, the mobile application would display it differently for better usage. According to Google, a responsive design is not a want but a need.
Easy to Access Information
The next step is to ensure that your website is easy to read. More often than, cellphones are used to obtain quick information. Make sure that the primary information is displayed efficiently for your viewers. Check Google Analytics to gauge what your viewers are engaging with the most and adjust your site accordingly.
No Ads or Pop-Ups
Ads and pop-ups are the banes of every user's online experience. Ensure that your page has none of them to prevent annoyance from the audience's end. For a positive user experience, ensure that there are no ads or disabled cellphone users.
Work on Website Speed
No one likes websites that take ages to load. Viewers are getting lesser and lesser tolerant of slow-paced websites. As a result, they will switch instantly if the website takes more than five seconds to download. Use accelerated mobile pages and compress your visuals to increase your web page loading speed.
Conducting a mobile friendly test is essential for a webmaster to gauge their performance. However, don't worry if the results are shown after the test do not look adequate. The next thing to do is work on the site and deal with the hurdles. With 80% of shoppers relying on mobiles to look up product reviews, etc., it is crucial to step up your game. Creating an intuitively adaptive site, using visual content, incorporating main navigation, etc., are some efficient tips. Lack of adoption of mobile-friendliness can lead to lower sales, lost traffic, and reduced profits.