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Page speed has been a major ranking factor for a few years now. Every year, its significance to your website’s SERP position is only increasing. What started as another metric to identify how quickly an online user will see the content they have asked has turned into a big indicator of the website’s overall user experience.
Just recently, in the summer of 2021, Google presented the Page Experience update to improve its algorithm. Pages that load quicker provide content faster and satisfy the needs of the user faster.
Now, how can you learn if your website is loading faster or not? This is where our Pagespeed Insights Checker comes to the rescue.
Anything from the size of the element to the speed of the web server they’re hosted on will impact the page speed.
You see, page speed is measured on mobile devices and desktops separately. That’s because of technology differences between the two, leading to a different experience for mobile and desktop users.
They may seem similar, but page speed is not the same as site speed. Please take note that site speed refers to the average of several sample pages on a site. On the other hand, page speed describes how long an individual will wait to consume an individual page.
Yes! Page speed is essential to users because faster pages are much efficient and offer a much better on-page user experience. For example, suppose a page takes longer than three seconds to load. That means over a quarter of users would click away and pick another search result.
Increasing bounce rate is not what search engine optimization is considering doing. Further, mobile users expect quick load speed. In fact, seventy-three percent of users reported visiting a site with a slow loading speed.
You see, page speed impacts conversion rate, as well. For instance, Walmart.com mentioned that they noticed a 2% increase in conversion with each second of increased page speed.
Nonetheless, less intuitively, page speed is vital for SEO. In 2010, Google publicized that page speed would be added as one of the ranking factors for their search index. In 2017, they announced they would provide speed even much consideration, integrating mobile site speed to rank sites on its “mobile-first” pages (these are pages that individualize rankings for mobile websites).
The platform is also experimenting with AMP—a project striving to make pages load a lot faster on mobile devices. Recently, Google expanded the significance of the user experience by launching Page Experience to its ranking signals. That combines Core Web Vitals and current metrics such as mobile-friendliness and safe browsing to make search signals for overall Page Experience.
Here are some of the factors that may cause your page to slow down:
A heavy image page, particularly on websites with high DPI or responsive images, could load a lot slower. Optimizing images could make your site lightweight.
Another severe issue is rendering scripts too late or too early. Sometimes, webmasters create their pages to be consumed only after loading the whole content. Nonetheless, seeing the above-the-fold content first is enough for most users to begin enjoying the page. That offers the browser time to load the rest of the page without keeping the user waiting.
Are you working in the world of web development or digital publishing? Then you must be aware of Page Speed Insights. This tool helps you analyze the content of a page and creates suggestions to make the page a lot faster than it presently is.
More essentially, this tool also offers recommendations and tips for every version of your site, desktop, and mobile. That way, you and your development team can determine where the issue is and concentrate on what’s essential, such as fixing the mobile version and improving the desktop one, or vice versa.
Nonetheless, that is not just valid when using the Page Speed Insight tool of Google. Take note that many websites analyzing tools have a version of that test that offers you the same data. Thus, no matter what tool you plan on using, when you enter a site URL, you’ll find that there’s a huge difference between the mobile page speed score and desktop page speed score.
That is expected and perfectly typical, but it is also crucial to learn why that happens.
By default, Page Speed Insights mimics the mobile versions of the page or site loading over a 3G connection. The mobile and desktop scores for your site must not differ too much without checking “stimulated throttling.”
Moreover, Page Speed Insights scores for mobile are rendered in different browsers, which have more to account for. Mobile devices also have CSS rules, which are certain to a device.
Bear in mind that page speed is essential to user experience. Did you know that pages with longer loading times are more likely to have higher bounce rates and decrease average time on page? On top of that, longer load times have negatively impacted conversions.
Here are the ways to boost your page speed:
Enhance server response time
The site’s server response time is influenced by the amount of traffic you get, the resources every page utilizes, the server’s software, and the hosting solution you use. Search for performance bottlenecks such as slow routing, slow database queries, or a lack of adequate memory and try to fix them.
The best server response time is under 200ms.
Browsers must create a DOM tree by parsing HTML before rendering a page. Does your browser experience a script during that process? Then it must stop and perform it before it can continue.
You can substantially boost your page speed by optimizing your code. That includes removing commas, spaces, and other unnecessary characters. Also, make sure you eliminate unused code, formatting, and code comments. Google suggests using UglifyJS and CSSNano.
As an alternative, compress those in a program such as Photoshop to keep control over the image’s quality.
Certainly! Our Pagespeed Insights Checker is a 100% free tool that will help you enhance your page’s user experience and SEO performance by understanding which of your pages are fast or too slow to load.
Just copy and paste and URL to get started. Our tool is ideal for website designers, SEO experts, and ecommerce owners.